![]() Granted, adopting new technology can be daunting. Yet relatively few companies pay much attention to their content experience, preferring instead to cling to what they know - like legacy PDFs. And there's no arguing with the fact that the content you produce is a major part of how any customer experiences your brand. that you intend to share, it's high time to switch to a format that takes modern requirements like measurability and responsiveness into consideration.Īccording to SalesForce, 84 percent of buyers believe the experience a company provides is just as important as its products and services. When should you use a PDF? Well, they're perfect for saving a digital receipt when you buy something online or for creating a document to send to your printer.įor digital business content - like eBooks, proposals, white papers, ABM assets, etc. They're certainly useful for some things, but it’s important to understand their limitations.
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